Digital Marketing

October 7, 2023
Objectives word written on a paper

What are the objectives of marketing?

In business and other organizations, SMART goals (specific, measurable, attainable, realistic, and time-bound) are used to define and direct marketing efforts. They aid in the development […]
September 19, 2023
Blog word in wooden letters

These marketing tips will not help your blog at all

Bloggers understand the difficulty of standing out in the sea of content available online and keeping readers engaged. You’ve probably come across several marketing techniques that […]
September 8, 2023
Colorful wooden blocks with text value cost of customer

Customer Acquisition Cost

The cost to acquire a new customer (CAC) is a key performance indicator for any company seeking sustained success in today’s cutthroat economic climate. It is […]
September 1, 2023
Selective focus notebook written customer lifetime value

Customer Lifetime Value (CLV)

The value of a client throughout their association with a company is known as the customer lifetime value (CLV). By calculating a customer’s lifetime value, organizations […]