Digital Marketing

September 8, 2023
Colorful wooden blocks with text value cost of customer

Customer Acquisition Cost

The cost to acquire a new customer (CAC) is a key performance indicator for any company seeking sustained success in today’s cutthroat economic climate. It is […]
September 1, 2023
Selective focus notebook written customer lifetime value

Customer Lifetime Value (CLV)

The value of a client throughout their association with a company is known as the customer lifetime value (CLV). By calculating a customer’s lifetime value, organizations […]
August 25, 2023
Brand spelled out on wooden blocks

What happens when a brand fails its community?

There is more to a brand than its logo, slogan, or even its products. A brand is a promise to its customers, a way of communicating […]
August 1, 2023
Advertising word

Things to do before jumping into paid internet advertising

Many popular platforms monetize their user data by selling it to advertisers. These sites have expanded their advertising offerings in recent years as they have realized […]