How to convert website visitors into engaged app users?

The smartphone era is, and the mobile app market defines online company success. While websites are still useful for establishing an online identity, mobile applications are required to keep the momentum going. As a result, most firms are complementing their websites with mobile apps and then advertising their brand across multiple platforms such as social media and marketing networks. If you have a WordPress website, for example, establishing a WordPress app for it might increase your chances of growth and open more doors of opportunity. But how to motivate visitors into engaged app users?

Drive web search traffic to the app

Knowing how the customer’s clients search for a business, the website, and the app is critical to offering the best user experience; this way, when a potential user enters the search funnel, you can lead them to the app at the right time.

Utilize digital ads services such as Google to identify relevant keywords, improve ad text, screen projects, and direct visitors to their app store website. As you refine your efforts, the app should begin to show in the trending category, and you should see an increase in downloads.

Include a link to the app store from your website

You should link to the app store from your website if you don’t already. Sure, it’s useless at converting desktop traffic to mobile app users, but here are three reasons why you should include them anyway:

• They’re quite easy to apply.
• Users expect to be able to click a link to your app on the relevant store when they are introduced to your app.
• They convert users who have visited your site and read about your software on a mobile device rather than a desktop device.

Make your app a must-have for your users

Your app should be more than just a delivery system for your brand message; it should also provide something of value to your prospects and customers. They’ll be more likely to download your software if they believe it offers something they can’t obtain anywhere else. Too many apps are created solely for the purpose of having an app; make yours stand out.

Direct online buyers to the app

If you do things correctly when designing your website, after your consumers make a purchase on your website, they should end up on a confirmation page. Rather than stopping there, here’s your next opportunity to get these clients to download the app. Consider giving them the benefits they’ll get when they download the app, such as getting a discount purchasing through the app or receiving a discount coupon by using the app.

Your app may be something on which you’ve spent a lot of time and effort in order to address market demand and benefit from it. This entails devising an effective app marketing plan. You can’t only rely on word of mouth to spread the news about your software. To get users to want, use, and speak about your app, you need to understand and leverage the mobile marketplace and apply the correct marketing strategies. If you don’t know where to start, contact us right away and have the best digital marketing group in Vancouver at your side.