Pay per click vs search engine optimization, which one is better?

The answer to this question varies depending on the nature of your business. In this note, we will be introduced to the concept of SEO and AdWords or PPC with a brief explanation and the differences between these two marketing programs.

What is Google AdWords?

Google Ads is an advertising platform owned by Google. Advertisers can use this platform to place their ads on the search results page of Google and other Google products such as YouTube. As an advertiser, you can choose how much to pay when someone clicks on or sees your ad. The performance of the Google Ads system is like a big auction in which advertisers compete for existing advertising panels.

What is SEO?

Search engine optimization or SEO is a measure taken to get a better ranking on the page of organic search engine results such as Google, Yahoo, Bing and other major search engines. To get better rankings, your website needs to fully search engine compatible. Search engine compatibility means that your entire website is easily readable by search engines and users can use it easily. But the bottom line is that your website needs to be fast and functional and have unique content that will ultimately create a good end-user experience.

What are the differences between SEO and Google Ads?

Consider the following factors and differences between SEO and Google Ads before choosing your advertisement plan.

1. Google Ads is only for Google and its other sites such as YouTube, but SEO principles apply to all search engines.
2. Google Ads traffic comes with a pay-per-click system and includes a click-through fee, but SEO traffic is almost always received at a fixed and growing cost.
3. Google Ads are displayed at the top and bottom of the Google search results page, but in SEO you need to work hard for higher positions on the organic results page.
4. Google Ads is faster than SEO because in Google ads you can create advertising campaigns and get targeted traffic almost very quickly. But you need a lot more time to get good rankings and traffic with SEO.
5. Calculating return on investment with Google Ads is easier than SEO because, in addition to the amount of money spent on advertising and revenue, many factors play a role in SEO.
6. When you stop Google Ads campaigns, the traffic will stop. But when organic traffic starts with SEO, it is maintained for a long time at a lower cost.
7. In Google Ads, you can target different keywords at the same time, but with SEO, you need to focus on a limited number of keywords to get the best results.

Do not forget SEO

Because of the higher speed, Google Ads is good to get started. However, you also need to work on SEO, content marketing and social media to get the best results possible. These three tools are all you need to succeed online. Content marketing helps you produce relevant content, SEO helps you optimize content for search engines and drive more organic traffic, and social media promotes your SEO-generated content to Get more contacts.

What is the best choice for search engine marketing, SEO or PPC?

Start-ups can start with pay per click. The main goal of search engine marketing is usually to improve SEO, but over the years the experience of working with different businesses and industries has shown that sometimes business owners need faster and more immediate results and this is where Google Ads comes into play. So, the answer varies depending on your goals and current situation.