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Why is SEO important for your website

Why is SEO important for your website

Search engine optimization or SEO is a topic that is being discussed in the field of digital marketing these days. This is why many people who are new to search engine marketing are faced with the question of whether SEO is a new need and a tool for marketing or a cost to determine the rate of return on investment. The answer to this question is both!

SEO is a constant need for marketing and business today. In the age of technology, customers are less likely to use phonebooks, encyclopedias, and newspapers. They use smartphones, computers and tablets to find what they need. On the other hand, any business that uses a website to introduce its services needs to be well seen and gain the attention and trust of customers.

Why is SEO important?

One of the important aspects of SEO is the website’s compatibility with your audience, which is very important for search engines. Google indeed pays a lot of attention to user satisfaction for the websites, but it should also be borne in mind that search engines are not human. SEO allows webmasters to help search engines better understand their content. Adding a proper and understandable structure for search engines to the content of a website is one of the main parts of SEO. Understanding the capabilities and limitations of search engines can help you create the right template for your content and position your website content in a way that is understandable and analytical for search engines.

business man happy with SEO checklist done

What is the difference between SEO and digital marketing?

Like many newcomers to digital marketing, you may be wondering if SEO is the same. The simplest answer is that SEO is just one of the many tools available for online marketing. Other tools such as social media, email and content strategy are just as effective as SEO in the success of an internet marketing campaign. Building a website is like completing a big puzzle that requires all the pieces together. When you start a website, you have to compete with thousands of competitors like you and SEO is just one of the tools available to get a better ranking in this competition. If you are wondering which method is the best solution for your website, contact an SEO consultant to have your website assessed.

Is SEO a return on investment?

Successful business owners are often interested in increasing the productivity of their employees and use different methods to measure it. In such businesses, any costs are likely to result in a return on investment. Whether in the form of reducing other expenses or increasing revenue. SEO is no exception, spending money on it requires ways to measure return on investment. Here are some ways to measure your return on investment through SEO.

  • The first measure is the amount of traffic to website visitors, which is constantly increasing and decreasing. A reasonable and long-term increase in traffic indicates the success of the SEO strategy.
  • The second criterion for ranking a website is its appropriate position in search results, which is more difficult to measure than website traffic. However, many sites provide users with tools for measuring rankings and observing changes made to them.

Return on investment

The last criterion that makes more sense to business owners is the conversion rate of potential customers into actual ones. Customers who are interested in your products and services but have not yet purchased them show their interest by completing survey and registration forms or contacting sales and product inquiry centers.

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